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Selling Britishness

By: Felicity Barnes (Author)

2 in stock

Ksh 6,100.00

Format: Paperback or Softback

ISBN-13: 9780228010562

Publisher: McGill-Queen's University Press

Publication Date: Jul 26th, 2022

Weight: 488 grams

Dimension: 22.80 x 15.20 x 1.80 cms

Category: British & Irish history

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From the 1920s until the Second World War, Australia, Canada, and New Zealand filled British shop windows, newspapers, and cinema screens with 'British to the core' Canadian apples, 'British to the backbone' New Zealand lamb, and 'All British' Australian butter. Selling Britishness explores the role of commodity marketing in creating "Britishness."

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