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Selling Modernity

By: Pamela Swett Leighninger (Author) , S. Jonathan Wiesen (Author) , Jonathan R. Zatlin (Author)

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Ksh 5,650.00

Format: Paperback or Softback

ISBN-13: 9780822340690

Publisher: Duke University Press

Publication Date: Aug 29th, 2007

Weight: 580 grams

Dimension: 15.70 x 23.40 x 2.60 cms

Category: Advertising

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Explores the relationship between advertising and propaganda in Nazi Germany, influence of US on German advertising, use of advertising to promote mass consumption in West Germany, and prohibition of advertising in East Germany. This book focuses on those who shaped the depiction of a company's products, reputation, and visions of modern life.

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