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Selling the Dream

By: John M. Hood (Author)

Manufacture on Demand

Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9780275984359

Publisher: Bloomsbury Publishing Plc

Publication Date: Oct 30th, 2005

Category: ENCYCLOPAEDIAS & REFERENCE WORKS

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Tracing the history of advertising from Ancient Roman times, this book offers a colourful account of advertising in its cultural context. It addresses issues such as the promotion of harmful and "immoral" products, marketing to children, the role of advertising in service industries, and the impact of Internet on the conduct of commerce.

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