Service Business Development : Strategies for Value Creation in Manufacturing Firms
Book Details
Format
Paperback / Softback
ISBN-10
1107652073
ISBN-13
9781107652071
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 6th, 2014
Print length
320 Pages
Weight
498 grams
Dimensions
23.00 x 15.40 x 2.30 cms
Product Classification:
Business strategyManufacturing industries
Ksh 7,550.00
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Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
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