Services Marketing and Customer Relationship Management
by
Dinesh Kumar
Book Details
Format
Paperback / Softback
ISBN-10
1774697327
ISBN-13
9781774697320
Publisher
Arcler Press
Imprint
Toronto Academic Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 31st, 2024
Print length
267 Pages
Weight
272 grams
Product Classification:
Public relationsCustomer services
Ksh 15,850.00
Publisher Out of Stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships.
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