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Services Marketing Management

By: The Netherlands) Kasper Hans (University of Maastricht (Author) , Piet (ABN AMRO) van Helsdingen (Author) , Australia) Gabbott Mark (Monash University (Author)

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Ksh 11,800.00

Format: Paperback or Softback

ISBN-13: 9780470091166

Publisher: John Wiley & Sons Inc

Publication Date: Apr 13th, 2006

Weight: 1184 grams

Dimension: 25.80 x 19.60 x 2.70 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this clear strategic orientation.

Get Services Marketing Management by Hans (University of Maastricht, The Netherlands) Kasper at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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