Shareworthy : Advertising That Creates Powerful Connections Through Storytelling
Book Details
Format
Hardback or Cased Book
ISBN-10
023120826X
ISBN-13
9780231208260
Publisher
Columbia University Press
Imprint
Columbia University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 25th, 2024
Print length
256 Pages
Weight
582 grams
Dimensions
24.20 x 16.60 x 2.70 cms
Ksh 5,400.00
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Combining practitioner and academic perspectives, Robin Landa and Greg Braun offer a roadmap for conceiving and developing creative advertising campaigns that are responsible and inclusive—and that audiences enthusiastically share.
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