Shopper Marketing : A How-to Business Story
by
Paul Barnett
Book Details
Format
Paperback / Softback
ISBN-10
1631573578
ISBN-13
9781631573576
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 30th, 2016
Print length
265 Pages
Weight
428 grams
Dimensions
20.60 x 29.60 x 1.70 cms
Product Classification:
Behavioural economics
Ksh 3,650.00
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Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.
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