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Shoppernomics

By: Roddy Mullin (Author) , Colin Harper (Author)

Manufacture on Demand

Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9781472424853

Publisher: Taylor & Francis Ltd

Publication Date: Aug 28th, 2014

Weight: 878 grams

Dimension: 17.90 x 24.50 x 2.60 cms

Category: ECONOMICS

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What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth to know when to supply what message.

Get Shoppernomics by Roddy Mullin at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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