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Size Matters: Why We Love to Hate Big Food
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Size Matters: Why We Love to Hate Big Food

2018 ed.

Book Details

Format Paperback / Softback
ISBN-10 3319764659
ISBN-13 9783319764658
Edition 2018 ed.
Publisher Springer
Imprint Copernicus
Country of Manufacture CH
Country of Publication GB
Publication Date Jul 24th, 2018
Print length 93 Pages
Weight 190 grams
Dimensions 23.70 x 17.50 x 0.80 cms
Ksh 4,500.00
Werezi Extended Catalogue 0 in stock

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Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today’s food system.
Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today’s food system. In Size Matters, Charlie Arnot provides thought provoking insight into how the food system lost consumer trust, what can be done to restore it, and the remarkable changes taking place on farms and in food companies, supermarkets and restaurants every day as technology and consumer demand drive radical change. The very systems and technologies that are mistrusted by consumers are driving a revolution that empowers individual consumers to find the perfect recipe of taste and nutrition to meet their specific needs and desires. Size Matters pulls back the curtain to examine the irony, competing priorities and new realities that shape today’s food system.

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