Social Customer Relationship Management : Fundamentals, Applications, Technologies
2020 ed.
Book Details
Format
Paperback / Softback
Book Series
Management for Professionals
ISBN-10
3030233456
ISBN-13
9783030233457
Edition
2020 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 13th, 2020
Print length
115 Pages
Ksh 7,200.00
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Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed.
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it.
In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
Get Social Customer Relationship Management by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Nature Switzerland AG and it has pages.
