Book Details
Format
Hardback or Cased Book
Book Series
Hohenheimer Volkswirtschaftliche Schriften
ISBN-10
3631632584
ISBN-13
9783631632581
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Mar 9th, 2012
Print length
256 Pages
Weight
458 grams
Dimensions
21.90 x 15.40 x 2.10 cms
Product Classification:
Sociology & anthropologyPsychologyBehavioural economicsEnvironmental economics
Ksh 10,650.00
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Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. This title describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. It deals with the assessment of the conditions for the occurrence of SDR in CVM interviews.
Socially desirable responding (SDR) is an often-reported source of bias in survey interviews. It describes the tendency of a respondent to answer in a way that is socially desirable rather than to answer truthfully. This response bias also threatens the reliability and validity of survey-based environmental valuation techniques such as the Contingent Valuation Method (CVM). Therefore, the study deals with the assessment of the conditions for the occurrence of SDR in CVM interviews. A behavioral model is devised to take into account a set of factors triggering SDR responses. The impact of these factors of SDR on willingness to pay (WTP) responses is tested. The results reveal that the relevant factors do not affect WTP statements simultaneously but rather influence them in an independent manner. These findings can improve future CVM studies by identifying respondents who are prone to be influenced by SDR.
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