Social Media Marketing : Strategies in Utilizing Consumer-Generated Content
Second Edition
by
Emi Moriuchi
Book Details
Format
Paperback / Softback
ISBN-10
1948976781
ISBN-13
9781948976787
Edition
Second Edition
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 30th, 2019
Print length
166 Pages
Weight
246 grams
Dimensions
15.20 x 22.90 x 1.10 cms
Product Classification:
Behavioural economicsManagement decision makingAdvertising
Ksh 4,000.00
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Quality
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Explains why it is even more important today that brands use consumer voices to advocate their brands. In this lively and practical book, the author uses theories to explain consumer psychology and offers practical examples of which social media platforms are conducive to consumer-generated content and why.
Get Social Media Marketing by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Business Expert Press and it has pages.
