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Social Responsibility in Marketing

By: A. Coskun Samli (Author)

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Format: Hardback or Cased Book

ISBN-13: 9780899306285

Publisher: Bloomsbury Publishing Plc

Publication Date: Sep 30th, 1992

Category: Ethics & moral philosophy

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The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.

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