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Sounds Like Branding

By: Jakob Lusensky (Author)

Manufacture on Demand

Ksh 3,600.00

Format: Paperback or Softback

ISBN-13: 9781408151433

Publisher: Bloomsbury Publishing PLC

Publication Date: Jul 18th, 2011

Weight: 200 grams

Dimension: 19.70 x 13.10 x 1.20 cms

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Sounds Like Branding is an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and finally to the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola.

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