Stakeholder Marketing

Name: Stakeholder Marketing
Brand: SAGE Publications Inc
SKU: 9780761968481
Price: 3600 KES
Availability: OutOfStock
ISBN: 9780761968481

by Patricia L. Rees , Phil Harris

Book Details

Format Paperback / softback

Book Series Marketing Management S.

ISBN-10 0761968482

ISBN-13 9780761968481

Publisher SAGE Publications Inc

Imprint SAGE Publications Inc

Country of Manufacture GB

Country of Publication GB

Publication Date Sep 13th, 2031

Print length 208 Pages

Product Classification: Sales & marketing Sales and marketing

KSh 3,600.00

Not Yet Published 0 in stock

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The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.

Get Stakeholder Marketing by Patricia L. Rees, Phil Harris at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by SAGE Publications Inc and it has 208 pages.