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Statistical Methods in Customer Relationship Management

By: Atlanta) Kumar V. (Georgia State University (Author) , J. Andrew (University of North Carolina) Petersen (Author)

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Ksh 17,800.00

Format: Hardback or Cased Book

ISBN-13: 9781119993209

Publisher: John Wiley & Sons Inc

Publication Date: Sep 28th, 2012

Weight: 504 grams

Dimension: 23.70 x 15.30 x 1.90 cms

Category: Sales & marketing management

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Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management.

Get Statistical Methods in Customer Relationship Management by V. (Georgia State University, Atlanta) Kumar at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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