Book Details
Format
Paperback / Softback
ISBN-10
075245384X
ISBN-13
9780752453842
Edition
UK ed.
Publisher
The History Press Ltd
Imprint
The History Press Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 21st, 2009
Print length
120 Pages
Weight
320 grams
Dimensions
23.50 x 16.50 x 1.00 cms
Product Classification:
AdvertisingManufacturing industriesFood manufacturing & related industries
Ksh 3,250.00
Re-Printing
0 in stock
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Quality
Fast
Explores the historical development of the companies behind the dynamic growth of the world's favourite whiskies and the wide range of newspaper and magazine advertising that was so much part of their success.
Whisky, Scotland's most famous export, has been made for centuries, but in the nineteenth century production moved away from small stills to the large scale of production generally seen today. This was the result of the increasing demand in the latter years of the nineteenth century for these and many other brands of blended whisky. With the interest in these new brands came the development of advertising. "Still Going Strong" explores the historical development of the companies behind the dynamic growth of the world's favourite whiskies and the wide range of newspaper and magazine advertising that was so much part of their success.
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