Strategic Brand Management In and Through Sport
Book Details
Format
Hardback or Cased Book
ISBN-10
1032968273
ISBN-13
9781032968278
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 12th, 2025
Print length
112 Pages
Weight
280 grams
Product Classification:
Economics, finance, business & managementEconomics, Finance, Business and ManagementBusiness strategyManagement & management techniquesManagement and management techniquesSales & marketingSales and marketingHospitality and service industriesHospitality, sports, leisure and tourism industriesTourism industryHospitality industrySports management and facilitiesSports management & facilities
Ksh 30,950.00
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This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
This book explores strategic brand management both in and through sport, thus helping in deepening our understanding of this promising field, while offering directions for future research in the area. The chapters in this book were originally published in Journal of Strategic Marketing.
Get Strategic Brand Management In and Through Sport by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
