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Strategic Market Management

By: Berkeley) Aaker David A. (University of California (Author) , Damien (Michael Smurfit Graduate School of Business) McLoughlin (Author)

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Ksh 12,250.00

Format: Paperback or Softback

ISBN-13: 9780470059869

Publisher: John Wiley & Sons Inc

Publication Date: Jan 26th, 2007

Weight: 622 grams

Dimension: 24.20 x 16.70 x 1.90 cms

Category: Sales & marketing management

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"The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

Get Strategic Market Management by David A. (University of California, Berkeley) Aaker at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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