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Strategic Marketing for Success in Retailing

By: A. Coskun Samli (Author)

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Ksh 17,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567201864

Publisher: Bloomsbury Publishing Plc

Publication Date: Sep 24th, 1998

Category: Sales & marketing management

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This text offers a foundation in what marketing theory is and how it can be linked to retailing practice. It emphasizes small retail decision-making processes, and discusses human resource development, information technology, control mechanisms and the international aspects of retailing.

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