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Strategic Marketing Planning for the Small to Medium Sized Business

By: David Anderson (Author)

Manufacture on Demand

Ksh 4,250.00

Format: Paperback or Softback

ISBN-13: 9781606493731

Publisher: Business Expert Press

Publication Date: Mar 16th, 2012

Weight: 173 grams

Dimension: 23.00 x 15.50 x 0.80 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

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