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Strategic Positioning in the Oil Industry

By: Paul Stevens (Author)

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Ksh 12,750.00

Format: Hardback or Cased Book

ISBN-13: 9781860643620

Publisher: Bloomsbury Publishing PLC

Publication Date: Dec 31st, 1998

Category: International trade

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An increase in the overall world oil supply and an intensification of competition in the industry has forced oil producers to search for new technologies in order to remain competitive in the world market. Strategic positioning, the subject of this study, plays an important role.

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