Strategies and Tools for Corporate Blogging
by
John Cass
Book Details
Format
Paperback / Softback
ISBN-10
075068416X
ISBN-13
9780750684163
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 16th, 2007
Print length
240 Pages
Weight
356 grams
Dimensions
23.10 x 15.40 x 2.00 cms
Product Classification:
Customer services
Ksh 6,650.00
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Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.
If advertising and public relations were the best ways to connect with a company''s audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?
The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company''s message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company''s message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Get Strategies and Tools for Corporate Blogging by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
