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Strategies and Tools for Corporate Blogging

By: John Cass (Author)

Manufacture on Demand

Ksh 8,900.00

Format: Paperback or Softback

ISBN-13: 9780750684163

Publisher: Taylor & Francis Ltd

Publication Date: Apr 16th, 2007

Weight: 356 grams

Dimension: 23.10 x 15.40 x 2.00 cms

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Provides tools for companies to interact with customers through blogging communities. This book shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies and describes how to optimize blog articles for blog search engines and provides content strategies.

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