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Success in the Bottom of the Pyramid Market in Africa

By: Philipp von Carlowitz (Author)

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Ksh 9,700.00

Format: Paperback or Softback

ISBN-13: 9783030590673

Publisher: Springer Nature Switzerland AG

Publication Date: Nov 14th, 2020

Dimension: 23.50 x 15.50 x 45.40 cms

Category: ECONOMICS

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This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

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