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Successful Television Management: the Hybrid Approach

By: Suzana Zilic Fiser (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9783631663066

Publisher: Peter Lang AG

Publication Date: Jun 30th, 2015

Weight: 240 grams

Dimension: 15.10 x 21.00 x 1.40 cms

Category: TV & society

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The book explores a hybrid model of broadcasting in terms of the setting of research parameters and implementation of modern managerial practices, which are suggested as relevant also for the public TV broadcasting stations operating in a market-driven environment.

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