Book Details
Format
Hardback
ISBN-10
1912555182
ISBN-13
9781912555185
Publisher
LID Publishing
Imprint
LID Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 7th, 2019
Print length
272 Pages
Weight
588 grams
Dimensions
16.80 x 24.30 x 2.30 cms
Product Classification:
Sales & marketingSales and marketing
KSh 3,600.00
Werezi Extended Catalogue
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How to leverage the power of Super Signs - and create exceptional brands.
There is a form of creativity so powerful that it only takes one look and one listen for millions of consumers to remember it, like it, buy it, and tell others about it. These are so-called Super Signs - the brands that are embedded in human culture and hidden deep in our subconscious. This book takes a fresh approach to branding, and explores how to turn brands into Super Signs in today's competitive and ever-changing world. Super Signs are the most effective and powerful means of influencing a consumer's actions. From a branding point of view, Super Signs are the ultimate level that your brand can reach -- a level where the brand triggers an instinctive reaction in thought and action from the consumer.
Get Super Signs by Nan Hua, Sam Hua at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by LID Publishing and it has 272 pages.
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