Sustainable Destination Branding and Marketing : Strategies for Tourism Development
Book Details
Format
Hardback or Cased Book
ISBN-10
1786394286
ISBN-13
9781786394286
Publisher
CABI Publishing
Imprint
CABI Publishing
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 20th, 2019
Print length
260 Pages
Weight
810 grams
Dimensions
17.80 x 25.00 x 2.00 cms
Product Classification:
Development economics & emerging economiesSales & marketingTourism industryHospitality industry
Ksh 19,700.00
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This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding.
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