Sustainable Marketing of Transformative Heritage Tourism
Book Details
Format
Hardback or Cased Book
ISBN-10
1032386673
ISBN-13
9781032386676
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 29th, 2024
Print length
250 Pages
Weight
500 grams
Ksh 30,950.00
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This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.
Get Sustainable Marketing of Transformative Heritage Tourism by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
