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Tata

By: Morgen Witzel (Author)

Publisher Out of Stock

Ksh 3,250.00

Format: Hardback or Cased Book

ISBN-13: 9780670084067

Publisher: Penguin Books Ltd

Publication Date: Jul 31st, 2010

Weight: 532 grams

Dimension: 23.60 x 16.10 x 1.80 cms

Category: Social & cultural history

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With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata is a truly global brand. This book describes the Tata enterprise's origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand.

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