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Ten Deadly Marketing Sins

By: Northwestern University) Kotler Philip (J. L. Kellogg Graduate School of Management (Author)

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Ksh 4,500.00

Format: Hardback or Cased Book

ISBN-13: 9780471650225

Publisher: John Wiley & Sons Inc

Publication Date: Apr 20th, 2004

Weight: 368 grams

Dimension: 22.30 x 14.60 x 1.70 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.

Get Ten Deadly Marketing Sins by Philip (J. L. Kellogg Graduate School of Management, Northwestern University) Kotler at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by John Wiley & Sons Inc and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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