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The Ad Men and Women

By: Edd C. Applegate (Author)

Manufacture on Demand

Ksh 15,300.00

Format: Hardback or Cased Book

ISBN-13: 9780313278013

Publisher: Bloomsbury Publishing Plc

Publication Date: Apr 25th, 1994

Category: Reference works

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This reference provides extended biographical profiles of 54 men and women who have shaped advertising from the 19th century to the present. Included are copywriters, key business people from major agencies, and people who contributed to advertising theory and psychology.

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