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The Advertised Mind

By: Erik Du Plessis (Author)

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Ksh 0.00

Format: Paperback or Softback

ISBN-13: 9780749450243

Publisher: Kogan Page Ltd

Publication Date: Jul 3rd, 2008

Weight: 400 grams

Dimension: 23.40 x 15.70 x 1.90 cms

Category: PSYCHOLOGY

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Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.

Get The Advertised Mind by Erik Du Plessis at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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Mind, Body, & Spirit