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The Apparel Industry

By: Richard (Manchester Metropolitan University) Jones (Author)

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Ksh 9,250.00

Format: Paperback or Softback

ISBN-13: 9781405135993

Publisher: John Wiley and Sons Ltd

Publication Date: Jul 4th, 2006

Weight: 556 grams

Dimension: 24.40 x 17.20 x 1.60 cms

Category: Fashion design & theory

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All students of clothing and fashion need to understand the structure of the business in which they will make their living. Although the market is worth many billions of pounds the industry is highly competitive, fast moving and complex and demands in-depth knowledge, flair and flexibility from entrepreneurs.

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