The Art of Client Service : The Classic Guide, Updated for Today's Marketers and Advertisers
Book Details
Format
Hardback or Cased Book
ISBN-10
1119227828
ISBN-13
9781119227823
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Apr 22nd, 2016
Print length
288 Pages
Weight
496 grams
Dimensions
22.50 x 15.10 x 2.50 cms
Product Classification:
Customer services
Ksh 4,700.00
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A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
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