The Cambridge Handbook of Consumer Psychology
2 Revised edition
Book Details
Format
Paperback / Softback
Book Series
Cambridge Handbooks in Psychology
ISBN-10
1009243969
ISBN-13
9781009243964
Edition
2 Revised edition
Publisher
Cambridge University Press
Imprint
Cambridge University Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Apr 6th, 2023
Print length
800 Pages
Weight
1,240 grams
Dimensions
17.80 x 25.50 x 3.90 cms
Product Classification:
ConsumerismSocial, group or collective psychologyBehavioural economicsSales & marketing
Ksh 12,250.00
Manufactured on Demand
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This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.
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