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The Cambridge Handbook of Consumer Psychology

By: University of Pennsylvania) Lamberton Cait (Wharton School (Author) , Illinois) Rucker Northwestern University Derek D. (Kellogg School (Author) , Los Angeles) Spiller University of California Stephen A. (Anderson School (Author)

3 in stock

Ksh 13,900.00

Format: Paperback or Softback

ISBN-13: 9781009243964

Publisher: Cambridge University Press

Publication Date: Apr 6th, 2023

Weight: 1240 grams

Dimension: 17.80 x 25.50 x 3.90 cms

Category: Consumerism

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This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.

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