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The Choice Factory

By: Richard Shotton (Author)

25 in stock

Ksh 2,700.00

Format: Paperback or Softback

ISBN-13: 9780857196095

Publisher: Harriman House Publishing

Publication Date: Feb 12th, 2018

Weight: 352 grams

Dimension: 21.70 x 14.10 x 1.50 cms

Category: Behavioural theory (Behaviourism)

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Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

Get The Choice Factory by Richard Shotton at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Harriman House Publishing and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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