The Coming Age of Robots : Implications for Consumer Behavior and Marketing Strategy
Book Details
Format
Paperback / Softback
ISBN-10
1951527682
ISBN-13
9781951527686
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 30th, 2020
Print length
194 Pages
Weight
268 grams
Dimensions
22.80 x 15.20 x 1.00 cms
Product Classification:
Behavioural economicsRoboticsArtificial intelligence
Ksh 4,550.00
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Provides an in-depth look at how consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. The book provides suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions.
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