The Continuum of Consumer Choice
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032201576
ISBN-13
9781032201573
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 12th, 2024
Print length
218 Pages
Weight
518 grams
Dimensions
24.20 x 16.40 x 2.10 cms
Product Classification:
ConsumerismConsumerismPsychological theory & schools of thoughtPsychological theory, systems, schools and viewpointsPhysiological & neuro-psychology, biopsychologyPhysiological psychology, neuropsychology, biopsychologyCognition & cognitive psychologyCognition and cognitive psychologyBehavioural economicsSales & marketingSales and marketing
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The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.
Get The Continuum of Consumer Choice by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
