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The Cowboy Hero and Its Audience

By: USA) State University of New York Alf H. Walle (Lecturer in Marketing (Author)

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Ksh 4,600.00

Format: Paperback or Softback

ISBN-13: 9780879728120

Publisher: University of Wisconsin Press

Publication Date: Jun 30th, 2006

Category: Popular culture

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Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.

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