Search

Categories

    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss
    • categories-img Jacket, Women
    • categories-img Woolend Jacket
    • categories-img Western denim
    • categories-img Mini Dresss

Filter By Price

$
-
$

Dietary Needs

Top Rated Product

product-img product-img

Modern Chair

$165.00
product-img product-img

Plastic Chair

$165.00
product-img product-img

Design Rooms

$165.00

Brands

  • Wooden
  • Chair
  • Modern
  • Fabric
  • Shoulder
  • Winter
  • Accessories
  • Dress

Welcome and thank you for visiting us. For any query call us on 0799 626 359 or Email [email protected]

Offcanvas Menu Open

Shopping Cart

Africa largest book store

Sub Total:

Search for any Title

The Customer-Driven Marketing Handbook : Building Marketing Plans That Capture and Convert

By: (Author) Fab Giovanetti

Not yet Published

Ksh 14,750.00

Format: Hardback or Cased Book

ISBN-10: 1398622435

ISBN-13: 9781398622432

Publisher: Kogan Page Ltd

Imprint: Kogan Page Ltd

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Dec 3rd, 2025

Print length: 248 Pages

Choose your Location

Shipping & Delivery

Door Delivery

Delivery fee

Delivery in 10 to 14 days

  • Description

  • Reviews

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

If keeping up with the ever-changing marketing world feels too much, this practical guide to creating effective marketing plans that focus on building genuine connections with your customers is the perfect guide for you.

The Customer-Driven Marketing Handbook
is designed to help early to mid-career marketing professionals develop successful marketing plans that puts their customers at the forefront. By providing a flexible framework that helps you figure out what works for your brand, this book allows you to create and refresh plans to feed into your strategy, based on fundamental human principles that is adaptable for your specific needs.

Exploring why building marketing based on relationships drives more success than using superficial tactics, this book explains the real meaning of loyalty and advocacy and provides a blueprint for creating strategies that win hearts and minds so your marketing thrives in today''s fast-paced world. With real-world examples from companies such as Gymshark, Headspace and Notion, this book provides a complete approach to developing an effective marketing plan, covering consumer psychology, values and purpose-driven marketing alongside metrics to measure success to ensure your marketing plans drive growth.


Get The Customer-Driven Marketing Handbook by at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Kogan Page Ltd and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

Customer Reviews

Based on 0 reviews

Mind, Body, & Spirit