The Customer-Driven Playbook : Converting Customer Insights into Successful Products
Book Details
Format
Paperback / Softback
ISBN-10
149198127X
ISBN-13
9781491981276
Publisher
O'Reilly Media
Imprint
O'Reilly Media
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jun 27th, 2017
Print length
254 Pages
Weight
468 grams
Dimensions
23.30 x 17.90 x 1.30 cms
Product Classification:
Sales & marketingWeb graphics & designSoftware Engineering
Ksh 7,750.00
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The Customer-Driven Playbook details a complete end-to-end process to help large teams and organizations learn from their customers, conceptualize new ideas, and build products their customers will love.
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