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The Customer Loyalty Pyramid

By: Michael Lowenstein (Author)

Manufacture on Demand

Ksh 18,850.00

Format: Hardback or Cased Book

ISBN-13: 9781567200768

Publisher: Bloomsbury Publishing Plc

Publication Date: Nov 30th, 1997

Dimension: 23.50 x 15.60 x 55.20 cms

Category: Sales & marketing management

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Developing concepts and approaches that enable company owners and senior staff to create corporate commitment to customer advocacy and loyalty, this text identifies the new paradigms by which companies can achieve customer loyalty, including the Seven S Framework and Customer Loyalty PyramidSM.

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