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The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

By: Rolf Jensen (Author)

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Ksh 3,100.00

Format: Paperback or Softback

ISBN-13: 9780071379687

Publisher: McGraw-Hill Education - Europe

Publication Date: Oct 16th, 2001

Weight: 368 grams

Dimension: 22.90 x 15.40 x 1.70 cms

Category: Social forecasting, future studies

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Presents insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. This title details the ways in which dream society trades on the world of human potential and dreams.

Get The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business by Rolf Jensen at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by McGraw-Hill Education - Europe and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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