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The Dynamics of International Strategy

By: University of London) Faulkner David (Royal Holloway College (Author) , Susan (Open University Business School) Segal-Horn (Author)

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Ksh 20,150.00

Format: Paperback or Softback

ISBN-13: 9781861520159

Publisher: Cengage Learning EMEA

Publication Date: Apr 29th, 1999

Weight: 468 grams

Dimension: 15.90 x 23.40 x 2.10 cms

Category: International trade

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International strategy affects everyone: from the planning departments of large multinational organizations and the governments trying to attract their investment to the managers of small or medium-sized firms. This text provides an introduction to the key issues in strategic management within an international context.

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