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The Economics of Marketing

By: Martin Carter (Author) , Mark Casson (Author) , Vivek Suneja (Author)

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Ksh 92,350.00

Format: Hardback or Cased Book

ISBN-13: 9781858987958

Publisher: Edward Elgar Publishing Ltd

Publication Date: Oct 28th, 1998

Category: Reference works

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The Economics of Marketing is an authoritative collection of previously published articles which demonstrates the contribution of economics to the field of marketing. It includes articles that deal with the economic history of marketing practices and contains both classical and contemporary economic analyses relevant to marketing management.

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