The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Book Details
Format
Paperback / Softback
ISBN-10
1632462044
ISBN-13
9781632462046
Publisher
Ig Publishing
Imprint
Ig Publishing
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 3rd, 2022
Print length
296 Pages
Weight
292 grams
Dimensions
20.90 x 13.90 x 2.40 cms
Product Classification:
Popular culturePolitical control & freedomsBehavioural economicsPublic relations
Ksh 3,250.00
Werezi Extended Catalogue
Delivery in 14 days
2 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
Nicknamed ''the father of public relations,'' Edward Bernays (1891 1995) was a pioneer in the fields of propaganda and PR. This is the first comprehensive volume of the writings of this influential and controversial figure. In addition to featuring extended excerpts from Crystallizing Public Opinion and Propaganda, this book also includes the full text of Bernays'' classic 1947 essay, ''The Engineering of Consent.'' This book offers the most complete look to date at the work of a man considered the single most important influence on modern propaganda, public relations, and spin.
Get The Edward Bernays Reader by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Ig Publishing and it has pages.
