The Eleventh Commandment : Transforming to "Own" Customers
Book Details
Format
Hardback or Cased Book
ISBN-10
0471958239
ISBN-13
9780471958239
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 5th, 1996
Print length
262 Pages
Weight
624 grams
Dimensions
24.80 x 17.60 x 2.50 cms
Product Classification:
Management & management techniquesCustomer services
Ksh 6,350.00
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0 in stock
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Quality
Fast
The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.
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