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The Eleventh Commandment

By: Sandra Vandermerwe (Author)

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Ksh 8,100.00

Format: Hardback or Cased Book

ISBN-13: 9780471958239

Publisher: John Wiley & Sons Inc

Publication Date: Jun 5th, 1996

Weight: 624 grams

Dimension: 24.80 x 17.60 x 2.50 cms

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The theme of this text is customer transformation. It discusses how firms, in both the manufacturing and service industries, can change to meet new customer demands. It contains examples, checklists and case studies to help managers understand what is involved and how to make it happen.

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Mind, Body, & Spirit