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The Elgar Companion to Consumer Research and Economic Psychology

By: Peter E. Earl (Author) , Simon Kemp (Author)

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Ksh 13,150.00

Format: Paperback or Softback

ISBN-13: 9781843760603

Publisher: Edward Elgar Publishing Ltd

Publication Date: Mar 27th, 2002

Weight: 1014 grams

Dimension: 15.90 x 23.30 x 3.90 cms

Category: Reference works

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This major reference book provides an authoritative analysis and survey of consumer research and economic psychology. Readers will find entries both on new topics that have rarely been considered in the framework of consumer research or economic psychology and on topics that have long been considered important in these disciplines.

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