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The Emerging High-Tech Consumer

By: Allan Reddy (Author)

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Format: Hardback or Cased Book

ISBN-13: 9781567200720

Publisher: Bloomsbury Publishing Plc

Publication Date: Jul 16th, 1997

Category: Market research

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Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing.

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